How can I choose the right paper products for my next print project?
Choosing the right paper.
So, you've got a printing project on your hands, and now comes the fun part: choosing the perfect paper! But with so many options out there, where do you even begin? Here are some helpful tips for choosing the right paper for your project.
1. Consider the Purpose: First things first, what's the scoop with your project? Is it a snazzy brochure, a standout business card, or perhaps a fancy invitation to the event of the century? Knowing the purpose will help narrow down your paper options easier.
2. Paper Weight: Let's talk weight! Paper weight is measured in grams per square meter (gsm) or pounds (lb). Lighter weights, such as 60-80 gsm, are suitable for standard documents and flyers, while heavier weights, like 250-350 gsm, are ideal for business cards, postcards, and invitations.
3. Paper Finish: Glossy, matte, textured—who knew paper could have so much personality? Glossy finishes are the life of the party, making your ink shine bright and vibrant. Matte finishes, on the other hand, are cool, calm, and collected, perfect for those minimalist vibes. And let's not forget about textured finishes, adding a touch of elegance and sophistication to any print project.
4. Color and Brightness: Paper color and brightness can impact the readability and visual appeal of your printed materials. Choose a paper color that complements your design and enhances contrast. Opt for a higher brightness level (measured on a scale of 1 to 100) for crisp, vibrant prints.
5. Environmental Considerations: Feeling green? Us too! That's why we're all about eco-friendly paper options that Mother Nature would approve of. Look for papers made from recycled content or stamped with fancy certifications like FSC and SFI.
6. Test Prints: Before starting your job, it's a good idea to request paper samples and conduct test prints. This allows you to evaluate how your design looks and feels on different paper types and here is the time to make any necessary adjustments before finalizing your order.
By carefully considering these factors, you can choose the perfect paper for your printing project, ensuring that your materials stand out and leave a lasting impression on your audience.
We have an entire paper sample area to help with proper paper selections. Contact us today for samples or a tour.
