Best practices for Designing Pocket folders
Pocket folders are a great way to present your company’s message in a tactile way that will get your message across as well as give them a feeling of wow at the end of the meeting. Here are some ways to ensure your pocket folder is a step above the rest as well as some dielines and inspiration to get your creative juices flowing.
Size Up the Material
One of the most important things when it comes to pocket folders is the size. This should all be designed around your other marketing collateral that will be used along with the pocket folder. A standard size pocket folder is 9 x 12 with two standard 4-inch pockets and business card slits. To stand out among the rest you can make small adjustments by adjusting the size slightly on the height and width, pocket sizing, or even pocket location. Use our die lines to get a feel for some creative sizes that will help you stand out.
Make Sure your Company is What “Stands Out”
To help your marketing materials stand out, use techniques such as Foil, Spot Gloss UV, Laminates, Metallics, and or Fluorescent to ensure that your logo is the highlight of the piece. Also ensuring that your logo is large enough and centered to be the focal point of the piece. Build the design around the content that maters!
Tactile Methods will Bring Emotion and Connection
Think about the last time you picked up a piece with embossing, diecut, soft touch, reticulation, textured paper, or all the above. The tactile portion brings physical interaction to your message. There are a multitude of ways to achieve this and customize it to your message or brand. Give us a call and we can talk through the numerous textured coatings, and paper options to help with direction.
Be Different, not Mundane
Let us help you stand out by using die-cut techniques or embossing to so that your message brings the “wow” factor to the table.
Call us today to work through your next pocket folder project 602-437-9700