What's New

2020 USPS Direct Mail Promotions

1

2020 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

Promotion Period

February 1 — July 31, 2020

Registration

December 15, 2019 — July 31, 2020

Discount

2% of eligible postage

Eligible Mail

USPS Marketing Mail® letters and flats Nonprofit USPS Marketing Mail letters and flats

2

2020 Emerging & Advanced Technology Promotion

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.

Promotion Period

March 1 — August 31, 2020

Registration

January 15 — August 31, 2020

Discount

2% of eligible postage

Eligible Mail

  • First-Class Mail® presort and automation letters, cards, and flats

  • USPS Marketing Mail letters and flats

  • Nonprofit USPS Marketing Mail letters and flats

Email Questions

3

2020 Earned Value Reply Mail Promotion

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures.

Promotion Period

April 1 — June 30, 2020

Registration

February 15 — March 31, 2020

Expiration Date for Credits

December 31, 2020

Eligible Mail

Business Reply Mail, Courtesy Reply Mail, and Share Mail

Email Questions

4

2020 Personalized Color Transpromo Promotion

The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.

Promotion Period

July 1 — December 31, 2020

Registration

May 15 — December 31, 2020

Discount

2% of eligible postage

Eligible Mail

First-Class Mail® commercial letters that are part of an IMb Full-Service mailing

Email Questions

5

2020 Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

Promotion Period

August 1 — December 31, 2020

Registration

June 15 — December 31, 2020

Discount

2% of eligible postage

Eligible Mail

  • USPS Marketing Mail letters and flats

  • Nonprofit USPS Marketing Mail letters and flats

Email Questions

6

2020 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.

Promotion Period

September 1 — November 30, 2020

Registration

July 15 — November 30, 2020

Discount

2% of eligible postage

Eligible Mail

  • First-Class Mail presort and automation letters, cards, and flats

  • USPS Marketing Mail letters and flats

  • Nonprofit USPS Marketing Mail letters and flats

The Stepped Accordion

The Stepped Accordion is a wonderful variation of the classic accordion style. The key characteristic of this format is the tapering of the panels, which results in a stepped edge that can be used as tabs or purely as a decorative element.

The Stepped Accordion fold is 28.25″ by 7″ unfolded and finishes to a 7″ by 5″ rectangular shape. This piece can be sent through the mail in an A7 envelope.

The Simple Snake

The Simple Snake offers the same coiled panel configuration as the classic Snake fold; however, the Simple Snake achieves the coiled effect using only four panels and one simple cut—opening out, down, and over to finish.

The Simple Snake fold is 11″ by 8.37″ unfolded and finishes to a 5.5″ by 4.1875″ rectangular format. This format can be mailed without the protection of an envelope if tabbed to USPS specifications.

#MKTFWD – ISSUE 3 GIVEAWAY WINNERS

#MKTFWD – ISSUE 3 GIVEAWAY WINNERS

Congratulations to our Summer Issue’s Giveaway winners who won the book “Everybody Writes” by Ann Handley and a pair of OluKai’s ‘Ohana beach sandals. Be sure to register in our latest #MKTFWD Issue’s giveaway for your chance to win some sweet prizes.